Recommendation Engines Sputtering for Family Viewing
One place where Netflix and other tools that recommend what you should be entertained with break down are on devices like the Roku and Apple TV. Why? Well previously Netflix/Hulu, etc were intimate relationships. You watched it on your computer, you.
Now, you watch stuff on your TV with your family, heck, it might not even be you watching sometimes, yet Netflix/Hulu et al are going to give YOU recommendations.
Example?
I like scifi stuff and documentaries. Ella likes Dora and Thomas the train.
Netflix tells me now I might like Diego and Kipper because I watch Dora and Thomas, but I don't - there isn't an easy way to change who the recommendation should go to. Ella, being 2 years old, isn't going to have a Netflix account, so she couldn't even log in if she wanted to. The problem just compounds itself from there.
These media companies will need to figure this out quickly as more and more services move from a one on one experience to a group/family experience.
