A couple of days ago, one of my developers got me on Google+ (or do you write it Google Plus?) Anyways, it is pretty cool. New social network, yay. Kind of like Facebook, but not. More granularity on sharing to “groups” or circles out of the gate. Integrates nicely with some Google offerings.
Do I see it taking off? Well, if history repeats itself, I could say .. it depends.
First off, Google has bombed on social in recent years. Buzz? Wave? yeah, not too good. But they are adding all the pieces that other social networks have and now trying to integrate them (location, micro blogging, sharing, photos, etc, etc).
Second, Myspace is dead. Friendster is long gone. No one though Myspace would topple, but Facebook dethroned them. Can Google do the same thing to Facebook?
Hard to say, but at the current moment they have the best chance.