I don’t own a business. So let’s just get that out of the way. But as a Foursquare user, and someone who frequents many businesses.. how could you use Foursquare as a business owner?
First, above all, you can know what the heck foursquare is… check it out.. http://www.foursquare.com .. ok, did you find your business on there?
Anyways, some places give discounts for mayors.. awesome. 15% at the local coffee shop for me, yet an employee is the mayor. Against the rules for places that give deals.
What else can you do? Well, you can know who is coming to your place. You can say “shout blahhhhhh” for a cool new badge
You can do other cool deals, like, the 100th checkin gets this, or the 10th checkin today gets this. Sky is the limit.
Foursquare, Gowalla, Yelp, etc. If you own your local business, you should be on there and know WTF is going on. Facebook – you should already be there. If not, for shame. It is 2010.
Engage your customers. Give them something, even if it is recognition, if they are utilizing these location based social apps with your business.
Your patrons will thank you and spread the word for you. Through twitter/facebook, or just word of mouth, for you.
Steve Novoselac's Blog 